It was worth it! Alltech founder claims $100M in business as result of WEG

The WEG sponsorship wound up costing more than triple its original $10 million price tag, but Alltech’s founder expects his company’s investment in the World Equestrian Games to offer quite a return, leading to $100 million in new business by this time next year. It’s the endgame of a sponsorship that surprised many when it…

Aftermath WEG Fast Facts

A look at the 16 days of the WEG – September 25- October 10, by numbers. 800 athletes, 800 horses, 500 exhibition/demonstration horses, 58 countries, 6,000 volunteers, 1,100 media representing 30 countries, 900 gold carts, 11,000 signs, 30,000 feet of extension cord, 59 miles of electrical cable, 70 power generators, 62,707 school children visited %…